Making the difference

"Once upon a time, there was thing called the Internet"...they write in this article about social media optimization,( which goes under the name SMO) as the Internet changed the world, so Social Media changed the way we live.
In the field of Search Engine optimization, it is anachronistic not considering the big advantage to use Social Media to propose Web sites, business and products.
Ads should follow the market and the market should follow the people.
What is the best way to get the information’s that "users leave behind with their activities"?
Simply following the people, talking with them, about the subjects they are interested in...
And if an image is worth 1k words...let them see what they are interested in.
A good SMO company targets the people and transforms them in buyers, simply looking what they search and proposing it.
Another important way to catch customers, an under evaluated one, is what smart search engine marketing experts do: using Facebook to make money advertising in it.
May be that is one of the reasons why the DIY doesn’t work that well for promoting one owns website.
An expert knows and knows what to do (and does it in the right way).
Experience, knowledge and knowhow, those are not easy and fast to acquire.
A search engine marketing firm can make the difference.
When you do a simple search on a search engine on the first page you usually have 10 results out of millions...how to be among THOSE ten?
It certainly IS NOT a simple task, not for somebody like you and me.
Just the numbers (we are talking about millions) should suggest that, if somebody can put your website among those first, then it must really be good...
Out of curiosity you can also read how they do, but, believe me, the moment you understand the way how to do it...it has already changed...algorithm or whatever.
You do not know, but a good SEO company does.