The new commercial

"People won't be content with goods and services: they will want them wrapped up in an experience - particularly a 'games experience'."
People clearly enjoy participating and the successful entertainment is the one which involves the consumer.
We will go from the "passive audience" to the "active audience".
That is one of the reason why the Internet was and is so successful. Because of interactivity.
The reader is not a reader only, it is in the same time the writer and the producer.
The listener is not the listener only, he is the talker too.
So the future TV will have to be Interactive TV.
Where the audience can have his saying, being it a mere vote or a thought or whatever.
Not just a pushing of a button, but his full opinion or his voice.
Also in commercials interactivity will play a big role. Not a passive consuming experience, but an active online sale.
People want to be entertained and the new commercial will have to be entertainment wrapping the product.
The consumer will more and more identify himself with the actor and doing so using the same products.
The brainwashing will be more and more sophisticated, using new psychological means.
It won’t be anymore: use this because of that.
It will be: use this and you will be me…
Time and status influences what people buy. Individuals want to fit in with people they think are similar, or they aspire to be like.
In particular, consumption can be a means to improve your class position – hence the appeal of celebrity-based advertising.
Consumers can imagine that they are moving up the social ladder by becoming more like their favourite celebrity. By making celebrities out of ordinary people, reality TV reinforces the message, 'Anyone can be a celeb.' Or “anyone can look good or be good using this or that…”
And the killing application will be the Interactivity:

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