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Friday, January 08, 2010

Marketing made easy

Most companies would like a Web presence that fits their corporate image and marketing strategy.
Most Web developers still think marketing is one of those things lesser people do instead of making a real living by programming.
On the other hand, marketing consulting firms and advertising agencies typically lack the technical expertise to set up a Web marketing for a client. From the very beginning, a market gap existed for firms that could span the two worlds and provide a combination of marketing, advertising and development services for companies wanting to join the Web.
That is what an enterprise email marketing should do.
It should offer the tools to easily create, publish, and track email newsletters, surveys, blogs, autoresponders, and RSS feeds.
iContact Email Marketing offers solutions in terms of marketing needs to mid-sized and large organizations as well as companies who need creative assistance.
Content, creativity and the right communication are the deciding factors in the success of a company.
And what about the email marketing price?
With iContact you have to pay a monthly fee which is based on the number of subscribers on your account.
It starts at $9.95 per month and scales upward based on list size, up to $660/month for an Enterprise product tailored for larger organizations.
iContact is easy to use with over 300 professionally-designed email templates.
The application allows you to track all your emails, adding a sign-up form to your web site, segment your list, and managing your subscribers.
They take care of everything you need, even assuring that your message gets to the inbox of your recipients through their ISP relations, feedback loops, and whitelist status.
The prove that this is what you are looking for is the fact that they currently have over 15,000 customers and 100,000 users.
The secret of its success is that you can manage all online communications from a single web application.
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