Quality always pays off.

Companies should make marketing their top priority for two main reasons: continuous and accelerating market change and hyper competition.
These two factors mean that they need to spend more of their time looking outward rather than inward.
If they do that, they can more accurately determine how well marketing is driving the company’s growth.
They should focus on four areas: making the company truly market-focused and customer-centered; strengthening the marketing planning process and the effectiveness of resulting plans; revamping the marketing budget process; and developing the company’s marketing and sales personnel.
Concerning the third area of focus they should add a marketing plan that focuses on the online marketing.
That includes improving website position with Search Engine, Optimization (Local Map Optimization),Pay Per Click, Social Media sites Optimization.
For doing so they should be careful in choosing the right Seo reseller.
And for the right one I mean the professional who can really deliver the right long lasting solution.
I am talking of long lasting, because everybody knows that the major search engines change algorithm quite often and if your website is badly optimized, doing something tricky to cloak its keywords, or participating in dodgy link exchanges, quite often, after a glorious dawn there comes the moment in which it is smacked so hard to see the stars, as the saying goes...
With the right and serious SEO reseller plans, you should not be worried about, or need to re-optimize your content for any update of any search engine.
If marketing is your priority, so the quality should be.
Quality always pays off.