Above everything else it should be a respect for function.
We have all suffered from beautiful jugs that don't pour cleanly, handsome offices that are hell to work in, graphically imposing slabs of text that are almost unreadable.
Bloggers who produce striking ideas that don't amuse aren't good bloggers.
It is the ability to do the job in a totally amusing way that makes a good blogger, and that requires an unusual combination of apparently opposing characteristics.
The first is logic, which assesses the issue.
But you can be as logical as you like and still produce a blog nobody reads.
What separates humdrum work from brilliant work is the second characteristic-not normally given much freedom by logical people- and that is humor.
Humor, derived from knowledge, experience and God knows what else, is the unpredictable human element that saves us from a blog written by computers.
It encourages the mind to jump away from the expected, and helps to produce ideas that are surprises as well as interesting.
A good blogger is equipped with a subconscious sponge, capable of absorbing a wide range of stimuli to be tucked away at the back of the mind for future use.
Everything, also the smallest detail, can provide inspiration.
May be thinking by laughing is the secret.
Wednesday, January 05, 2005
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