Wednesday, November 03, 2010

Who spends more, spends less

Each purchasing decision we make represents a choice and an opportunity for positive change.
Many so-called intelligent choices, even when they come at higher price, actually can save us money in the long run.
Consumers are willing to pay a little more for high-quality, ethical products.
And the success of this type of products shows that given the choice, many consumers will decide to help society, the environment, and, in the long run, themselves.
Consumers buy computer batteries on the basis of their initial capacity, only to be disappointed when that capacity shrinks by half after just a few months.
But today is available a notebook-computer battery, designed to run four to five hours between charges, that will retain its capacity for three years without degrading.
Consumers would be able to buy just one instead of many batteries over the life of the computer.
That translates into a lower total cost of ownership for the computer, saving consumers money.
Moreover, when fewer batteries are purchased, fewer are manufactured.
Fewer manufacturing materials are consumed, less energy is needed for production and transport, and fewer goods must be recycled or disposed of.
To save money and reduce our effect on the environment, we can ride a bicycle instead of driving a car, buy longer lasting light bulbs, use high-quality electronics, and stop buying disposable water bottles.
In a few words, spending more to spend less.
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