Big companies now a day have their own IT department, their own IT professionals who know how to place and market the company´s website and so reach the best positions in the major search engines.
Position is everything.
If you are not in among the first in the first ten pages of the most important search engines, you cannot count in a wide exposure of your company and of course your sales will be just local.
So, what to do, if you cannot afford an IT department because your company is too small?
Learn from Mauve and John.
They owned a small publishing company and in spite of being good in their job, lacked the necessary funds to grow enough to afford IT specialists to promote their business.
No marketing, no growth.
But they had the good idea to delegate their success to the right SEO company, which brough them to the first pages of the search engines.
How did they do?
With local SEO, performing well with highly competitive keywords,with constant exposure in the local and global search engines.
Since traditional marketing such as yellow pages, newspaper ads, or billboards were disappointing or declining, since more and more people were searching online for business information (especially the younger generation), they increase the exposure with a local small business marketing online.
A company specialized in SEO knows perfectly when the local SEO changes and helps your company to change with it, following daily the company´s placement on the local search engines.
With the right search engine marketingthey can make your business appear before the competition, and at the end of the day, that is what counts, as Mauve and John found out: if you are not there, you do not exist.
So, if have a small or medium business and you want to increase your sales, it pays off to tray with the right company.