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Thursday, March 14, 2013

It Is a Wild World Out There

It is a wild world out there, something you shouldn’t confront alone, if you want to be the winner. In the beginning, when the Internet was "young", it was enough to have a nice website, to know a few basic rules and you were sure you could catch 100% of the customers looking for your business. Then it became 95, 90, 80...and some could consider themselves lucky if they still got 10% of the traffic. But sometimes 10% is not enough, especially if you are small and your potential customers are limited. So, what do you do? One way, the optimal one, would be becoming a guru, learning all the marketing tricks, how to be on the top and so on ... But after being on the top, you also have to learn HOW TO STAY on top, and that means a life long learning of SEO and Marketing strategies. But who has the time, and more, let’s be honest, who has the skills? Then there is the second option which in my opinion is the best. For example you could give the job to a specialized company for website optimization. What can they do for you? They can "build" your brand online with SEO (search engine optimization) SEM (search engine marketing), web analytics (understanding your web traffic), social media marketing, and small business marketing. Not only will your customers find you, but you will be able to connect to them thanks to the Social Media. If you do not believe me, you can visit the site. You will learn how to approach purchase decisions in various industries, Why, you might ask? To learn how to develop the right strategy to reach them with your message. To learn how your message should be communicated. In the real world you might be a great seller, you know how to reach your customer, how to address him, what to say, how to smile etc. Those are things you cannot do online. You have to learn to use other means. It is your website that talks to them, not you. And it is the web traffic that can decide your success, so you have to learn to talk to them through it! It is a whole new world, and a wild one too. It is not difficult to win; you just need to learn the right ways!
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