I like franchise marketing.
I think it is very often the best way to begin and run a business.
Because, even if it can cost a percentage of what you can earn, you can count on an immediate revenue and the marketing experience (and investments) of a big company even though you are small.
For example, if your future business is going to be in Internet marketing, offering SEO services, it pays off to use the experience of a team that comes from the search world.
Who better than them can know how it really works?
And what really means seo friendly cms?
Content Management system is what you need when you want to control the performance of many web sites and improve or optimize their search engine response.
It is the best way to manage all your projects and web sites at a glance, that means having their performances ALWAYS under your control.
That allows you to react immediately modifying all the factors critical to their ranking.
One of the internet marketing services they offer is an automatic marketing software which includes all the SEO techniques, good for SEOing one website, but perfect for managing and following the simultaneous performance of 1000 (or more, if you are so lucky and good).
When it comes to seo technology, it is not only useful, it is essential to be up to all the new techniques, because what is good today, can be obsolete tomorrow.
And franchising is important also for this: being one to work, but having the experience ( and the constant update of knowledge) of many.