The worst mistake in marketing your business is to compete with your competition on the same things.
That only leads to escalation, which leads to lower prices or higher costs unless the competitor is inept.
Companies should strive to be unique.
Managers should be asking, "How can you deliver a unique value to meet an important set of needs for an important set of customers?"
Then comes the second step.
Which is planning and when in lack of valuable experience, using somebody else´s experience.
When you talk of franchise marketing, it should be clear that your company should remain unique and in the same time using the common strategy and tools of your collegues.
For doing so there is nothing better than sharing the expenses and using seo friendly cms.
And what could be the best web marketing software that you could use?
Usually when it comes to a franchise business they use to build, and manage one website per franchise location, so that they can compete with local providers.
This means more costs and time.
But there are on the market web marketing and automation platforms that can change this strategy, focusing on all network members growing with their number.
While your business stays unique, the marketing increases the chances of a better position in the major search engines.
Besides this seo technology offers you the advantage of a a built-in online quote system to handle the sales process, fully integrated with payment gateways.
This really represents the easy-to-use, cost-effective marketing tool that any online franchise marketing shoud have.
Operational effectiveness is, in essence, extending best practices. Good SEO softwares can drive performance.