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Thursday, June 21, 2012

If you want to be found, you must be where they look for you...

The Internet is a wonderful way to find whatever you want.
From the marmalade recipe to the latest technological gadget review.
Whatever you want to know is there.
At the reach of just a click of the mouse.
That is why it is essential for a business owner to be there.
If you want your customers to find you, you MUST have a presence online.
But that is not enough.
They must also find you.
In the U.S. alone, approximately 16 billion search queries a month are conducted on the internet, but that doesn’t really mean that if they are looking for the stuff you sell they will find you.
It is a war among websites.
And the victory is being there, in the first places, when they look for you. Otherwise, it is like if you were not there.
But the fight gets even more interesting when your customers are mostly local. In one way it can be more difficult, because if you use the right keywords, the right optimization, it is for nothing that, for example having a pizzeria in San Francisco, you reach people who live in New York.
That is why, in this particular case, you need mostly a local SEO.
You need somebody who is able to produce the right local search optimization.
How?
For example using the Google+ Local platform, where your company can be registered adding to the name and all features also photos and videos of the locations, so that,as a reward, Google gives a more prominent placement on its search results.
You can even add a map and details about the specific location, so that it gets very easy to find you.
Another way can also be adding your site to the local directories.
When somebody in San Francisco needs a pizzeria in the town, usually looks in the local search.
Another way to upgrade your website could be using social media like Facebook, Twitter, YouTube, Groupon, Flickr or Foursquare, or the simple reason that if you are looking for customers, you better look where they are...
If your business is local, also the search must be a local search.
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