The end of an Era and the dawn of a new one

Do you remember the Dilemma of the Telecoms torn between loosing their milking cow and VoIP?
Well, History, as usual, repeats itself.
This time is the case of new players, old almost monopolistic companies,( we are talking of the Murdochs of our days)"Most fundamentally, looking at Sky’s technology roadmap and hearing James Murdoch state definitively that Sky would not look to replicate linear TV on DSL in the near future, I would argue that this would be way off message."

What will happen when TV will be on IP?
When the Commercials will be on IP?
When the football games will be broadcasted directly from the "Football Clubs"?

The Internet has signed a mile stone in the History of economical markets.
The milestone of the end of the "Middlemen" being them unknown sales people or famous entertainments providers.

You do not need somebody to bring the products into the homes of the consumer.
It is the consumers that reaches the place of production, through the Internet.
And cuts all what is in between...

WHAT ABOUT THAT?