What do people really want?

My son is a succesful showman.
He is not popular yet, but I am sure he will.
Why?

Not only because he is good, that in itself is not enough.
He will be succesful because the audience likes him.
And why do they like him?

Not just because he is good or says things they like, but because he does what a succesful showman knows how to do :
He involves the people.

And that is exactly what the audience wants.
They not only want to see a show, they want to be part of it.

Content - material prepared by professionals for consumption by large audiences - undoubtedly plays a big part in consumers' lives.
Many businesses based on movies, book publishing, recorded music,professional sports or news dissemination are large and prosperous.
And content is certainly a more glamorous business than providing 'dumb pipes'.
But the truth is, content has never been as essential to consumers or as economically vital as connectivity.

Providing pop videos or movie trailers for consumers to watch on 3G cellphones has provoked a similarly underwhelming reaction from end users.
What does appear to be more popular in the new generations of cellphones is the ability to take pictures and send them to friends and family, a typical connectivity application.
In the last few decades, with the development of cellular services, wireless transmission has started to move back to its roots as a point-to-point communications service and the revenues from wireless telephony now far exceed those from radio broadcasting and are even greater than those of radio and television combined.

People do not like to be passive, they want to be INTO the picture and involved into the story.

So who needs streaming video on a phone?


Those third-generation services, combining Internet and wireless technologies, were to ring in a new era of communications. Instead, rising skepticism about their prospects, together with the staggering sums paid by carriers in spectrum auctions, helped precipitate the telecom crash.
People don't want to be entertained by their cell phones. They want to be connected.