Prime time is anytime, and anytime is prime time.

Consumers become producers of content, and niche content surpasses by orders of magnitude the value of traditionally labelled commercial television and film.

The value is not anymore in the best seller or in the blockbuster.

The value is in infinite choice of content and in the opportunity for the consumer to see content when she wants it:
prime time is anytime, and anytime is prime time.

Robin Good

I partially agree.
Well, the future is undoubtely in "programs on demand".
Gone are the days in which you had one channel and one choice and something to see.
Now you have million channels and nothing to look at.

Too much sponsored choice kills quality and variety, because when you spend money to sponsor a program THAT PROGRAM HAS to be liked by the majority, and the majority usually likes always the same things...

The future IS in the Niche market.
And the Niche market is in the Internet.

Prime time is any time, but it is not so easy and cheap as it can look.

The best and cheapest distribution is the one that is blooming:
The peer to peer.
Not only because it costs nothing (no copyright involved and to pay for)but also because the sending and receiving involves many servers.
The biggest problem in content distribution on the Net is the amount of bandwith involved.
Not only on the side of the one who downloads, but on the side of the senders.

This is not the case of the broadcasters on satellite, cable and traditional TV.
The delivery is cheap because it is in Multicasting.
If you send a movie to a million people from the satellite, you consume the same bandwidth you would consume to send it to one.
The Internet, even though has a much lower cost regarding the bandwidth, in this case is enormously more expensive than the Satellite, in spite of all wonderful compressions.

When THIS will be solved, and only THEN, the Internet will be the mean of choice.
Patrizia