Once we made our choice and it proved to be the right one (because Google was undoubtely the most efficient or at least it looked like) that represents permanence, something fixed and unalterable, we stick to our choices, because we are all - even the most progressive, the most revolutionary among us - extremely conservative; we all resent change, because we know that while change is life, change is also death, bringing our own inevitable extinction in its wake.
It is more difficult to dethrone a king than to get a kingdom.
No matter how good, how better, a new search engine is, to be wide spread needs to steal the customers, to dethrone a king, and that is going to be hard.
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