The beauty of the Virtual World:everything is CHEAPLY POSSIBLE

"It is vital — for the survival of news(papers) that we have guts enough to rediscover our real value and essence and build from there."
It is much simpler: just follow what the consumers want.
In a fast changing society the communication means HAVE to change FAST.
Or to die.
"Everything must change in order to be always the same"
Do newspapers want to attract customers as they used to?
They have to understand that life has changed and so the consumers' needs.
When TV appeared Hollywood slowly adapted to the new reality and came to people's home.
Now the Internet has revolutioned the way people buy, entertain and inform themselves.
So that stores, entertainments and information HAS to come to them or just loose them.
This is the choice to do.
And it won't be painless, because gone are also the big revenues.
In a virtual world everything has got very cheap, because there is no paper, no printing, not even few almost monopolistic newspaper, and many which recooked the same news.
There is a huge world which is slowly opening, which could mean huge revenues because of the number.
Yes, in today's world what makes good revenues is the huge number.
What about a newspaper on line for a 10 dollars yearly fee?
Or even less.
It looks very cheap, but it could be profitable.
What about a newspaper made by many selected articles, to suit the tastes of the people.
What about many niche markets?
What about real news in real time?
What about a newspaper which is international and in the same time has local news?
What about the end of "the same size fits all?"
This is the beautiful of the Internet and the virtual THING: everything is cheaply possible.
And the one who will have the best ideas in the shortest time, HE will be the winner.
No, the newspaper time is not over, it just began...