Google seems to have become the oxygen of Internet users’ daily lives.
Users we spoke with at GIS indicated they use Google without even realizing it.
When we asked the teens and young adults on our panel which Web sites they cannot live without, Google did not come up among their answers which included MySpace, Facebook and BitTorrent.
When asked why, all seven panelists responded, “It’s a given I use Google” and “Google is not a Web site but something in my tool bar.”
While seven panel respondents is a comically small sample, all seven had the same message: Google has graduated beyond a Web site, and is so basic to life on the Web that users see using Google as a given and cannot function on the Internet without it.
A blooming business is the one everybody uses everyday without realizing they are using it