Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.
Social media uses the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs,wikis, podcasts,pictures, and video.
Social media is made up of user-driven websites that are usually centered around a specific focus (Digg = news) or feature (del.icio.us = bookmarking). Sometimes, the community itself is the main attraction (Facebook and Myspace = networking).
Apart from the proverbial purpose of getting traffic and attention for your website. Social media marketing also involves the process of promoting and spreading ideas among targeted audiences. SMM can also be used as a calculated tactic to nurture feelings or goodwill towards a specific event/website or business.
Social media marketing is not merely about hitting the frontpage of Digg or any other social news website. It is a strategic and methodical process to establish your influence, reputation and brand within communities of potential customers, readers or supporters.
Social Media in a nutshell