Mainstream media wants to be part of the conversation as they should. It's not surprising that they are using the same tricks the bloggers have been using for years. And they are using them effectively. The links on techmeme are getting more mainstream every day.
The other thing that has changed is that many of the blogs I "grew up" with are not individual blogs anymore. Rafat has a team, Arrington has a team, Om has a team. ARS, RRW, SAI, Valleywag are all group blogs. They are much better at putting out a stream of blog posts all day long, but they aren't the same thing as Mike and Om blogging along with me. And you can't compete with an army of bloggers on the techmeme leaderboard.
For years, I've been using curators to filter my web experience. I can't and won't subscribe to the hundreds (maybe thousands) of blogs I want to stay on top of. I realize that everything I write here, or on fredwilson.vc, unionsquareventures, or at newcritics, won't be read by every reader/subscriber. I know that all of you are doing the same thing as I am. We are relying on the world of social media curators to surface up the things that are interesting and we read that.
Techmeme has been the killer social media curator for my world of tech blogs. Lore has it that it was created using Scoble's OPML file. It doesn't matter to me if that's true or not, I love that story. Because my OPML file was unusable until I found Techeme and after that I stopped reading feeds and started reading curated feeds.
But curated systems will be gamed. Everything on the Interent will be gamed. And user generated content won't stay "user" generated forever. The pros will crash any party that's worth crashing and make it their own.
I don't think this is a bad thing, it's just worth noting.