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Sunday, October 24, 2010

Ads follow people

They say that the Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television.

The online ad business, excluding mobile ads, is set to expand to $34.4 billion in 2014 from $24.2 billion in 2009.

The Newspapers, will more and more suffer from a decline in advertising revenue. According to numbers released by the Newspaper Association of America advertising revenue dropped 28.6% in 2009 to $24.82 billion.

Effective Ads should follow people and the best Advertising Agency is the one that understands it.
That is also why the ads should concentrate on the Internet and being digital, because when you invest money in advertising your business you want to be sure to have a good ROI.
And what else can be the right strategy for the best investment?
Besides choosing the right Media, also tracking the outcome of an advertising campaign minute to minute and day to day to ensure that it gets the best results. If a campaign isn't working, it's time for a new strategy.
And what is the secret of an Advertising Agency behind an effective campaign?
Creativity, design, knowledge.
The best talented professionals have energy, dedication, confidence and leadership and the best advertising company ensures that its employees can develop all their potential.
What the best Advertising Agency aims to is making its customers happy, because a happy customer means its success and its future.
And how to make your customers happy?
Doing what they pay you for, that is finding the right ways, the right words, the right pictures, to help upgrading the revenues.
So, the right strategy is not only doing the right campaigns, but also placing it in the place where people go: the new media of the future, the Internet.
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