There are many ways to marketing a website.
Some work and some don’t.
I see more as a matter of how to do it in the right way than the way in itself.
If you find the right adwords management company everything gets much easier.
It is not just a matter of starting and waiting, it is a matter of deciding what and how to do and then following the performance of your site.
It is a matter of guessing and trying and then seeing and may be trying again with other words.
The right company knows, but every time, every business can be something apart.
Things get even easier if you rely on a Google adwords partner, they certainly know about Google Adwords Management
They can help you with the right training would you decide to self-manage in future, or teaching the right account optimization, setup, even management services.
Now a days higher education marketing consultants and firms working with colleges and universities are turning to Google Adwords, infact it is very important to develop higher education search engine optimization, because their future customers do not search any more on the University websites, but through Google search, using the right keywords.