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Saturday, November 10, 2007

Digg, Share and Shout Back!!!

Microsoft sent out an email to its Hotmail users this week to see if they’d play along in their “Live Search Trial Program.” The program rewards users with “tickets” every time the users search for something (and find it) with Live Search. These tickets then can be later redeemed for t-shirts, video game consoles, and other various prizes.

My wife has actually been taking part in part this promotion for a while. The same promotion, or what appears to be the same promotion, appears to have been previously limited to a few word games that function on assisted Live search. Now, it has obviously been expanded in scope. One has to wonder about the usefulness of a search protocol if a company must pay its users every time they find what they want.

Still, it’s clear that Microsoft is proud about what they’ve done to upgrade Live Search, even if the rest of us can’t really tell a significant advantage it offers us over competition. If my personal userlogs are any indication of what is going on in the rest of the wilds of the ‘net, then Live Search is still in a highly competitive race to finish a distand second from Google.

Mark 'Rizzn' Hopkins

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