A hot product will sell just as well in a recession as it will in a non recession.
The story of innovation has not changed. It has always been a small team of people who have a new idea.
The new idea will be driven not by whether there's a progress or a recession but by what degree we can get people to substitute their product for the other.
The strong companies understand this, and during a recession, they invest.
They mainly invest in a good Advertising Agency.
That is the secret that usually does the trick.
I say usually, because it is a matter of the right product and the right way to develop creative, effective advertising campaigns with results you can see.
And you see them in the best way: with a high return of investment.
The right Advertising Agency will choose the Internet as the main way to promote your products.
Television, radio and print are far from dead when it comes to advertising, because people are enjoying their favorite television shows, music and publications online.
Ask a young guy how much time he spends looking TV and how much on his computer.
The TV doesn´t exist anymore.
It is the Computer monitor where eventually some recorded TV programs are downloaded and looked later.
The reason is mainly because it leaves you more freedom.
The freedom to click to see it, or the one to click stop.
It is not anymore a passive audience.
That is why also the advertising has to change.
And a good Advertising Agency knows it and has a team of highly skilled advertising specialists that focus on numerous industries, to understand and deliver just the best.