Monday, May 09, 2005

The War of Customers

Statistics have never been so important, as much as numbers.

What drives a company to Poll position?

Not its products, not its peculiarity in the market, not the quality, not the experience.
All those were parameters of the Past.

What drives the future of a company, what makes its value and its prize is the number of customers.
Or even the hypothetical number of customers.

As the value of a product, is not its intrinsic innovative quality, its need in the marketplace, it is just the number of customers it can reach.

The big problem is that statistics are getting as reliable as the quality of the successful product...
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