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Tuesday, December 12, 2006

Quality of VoIP

VoIP without quality is like winking at a woman in the dark.

Business is motivated by profit.

However, when asked how to improve the profit, margin executives answer differently.
The accountant will recommend reduction of costs, the engineer the purchase of better equipment, the marketing director an increase in advertising, the salesman more consumer choice.

Rarely does anyone suggest that one way to increase the ratio between costs and sales is by making the product more desiderable.

Well, how do you do that?

Assuming the other factors are reasonable, you have to add a value.
"The consumer is not a moron" "she is your wife".
"You can't bore people in buying your product, you can only interest them in buying it".
Quality myopia, when it comes to VoIP is an almost ubiquitous corporate disease, a symptom of which is to deliver bad quality of voice for offering the best price.

While it is true that customers look to VoIP for saving on telephone calls,
it is also true that it is important that, especially in the business field,
you can understand each other.

If all other things are equal, only one product in the Market can be the best.

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