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Friday, December 29, 2006

PayPerPost Postie Patrol 3

PayPerPost Postie Patrol 3


The Internet continues to evolve, integrating video and podcasts as well as the inexorable increases in broadband access and processor speed.
Browser enhancements proceed and the Web is now the largest recipient of advertising dollars.
Blogs have achieved a critical mass and online magazines are more central to the intellectual debate than printed materials as more people get their news online than from any other source.
Entertainment for most of young people IS the NET and no TV anymore.
TV is "the best of this and that" posted on YOUTUBE by this or that.

Soon the news will be explained not by a journalist, but by an actor who knows how to make them hilarious and entertaining.

All the world is moving towards the Net.

Forces are coalescing that will produce a shift comparable at least to the spread of broadband. This change will have enormous financial, cultural and political repercussions, and the most interesting aspect of the coming transformation is that it will not be some new and unexpected thing.

In this contest this movie and this very special holiday season Postie Patrol assumes the aspect of contemporary and widespread way of commercializing a brand more than a special product.

What makes it new and following the actual trend is the breath of "reality show" where the actors are people on the road and the landscape is the road of a city.
Payperpost is that, commercials made not by professionals, but normal people in their blogs.
People who write what "they think" and about what "they like" or "they personally know" and NOT what they are told to.
This is the spirit of the "new advertisement" and HP can rightly have a place in all this with its Digital Photo Printing.
Because unprofessional, but good pictures are an essential part of the new type of advertisement and a good camera at an affordable price is the right tool for the blogger.
So, I think I have answered: what I like is the "reality into the reality" and would I like to be in the next postie patrol?
Why not?

This is a post sponsored by HP, please read disclosure policy.

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