We are slowly brainwashed and this process began long ago.
You cannot change a society suddenly. It will rebel, do it slowly and in a nice way, and people not realizing it, will be willing to change.
Use what they call Propaganda, the one which was used effectively in the past by people like Hitler.
But unlikely Hitler who used entirely the methods of terror, the methods of physical violence, what is going to happen in the future is that dictators will find, as the old saying goes, that you can do everything as long as it is what they want. That if you want to preserve your power indefinitely, you have to get the consent of the ruled, and this they will do partly by drugs and partly by these new techniques of propaganda.
Aldous Huxley said: "All that is needed is money and a candidate who can be coached to look sincere; political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter."
Let’s analyze some of those technological methods:
The term "subliminal" is defined by the Oxford English Dictionary as "below the threshold of sensation or consciousness: said of states supposed to exist but not strong enough to be recognized".
The purpose of subliminal projection is to eliminate irritation, create consumer desire without fuss and feathers - no visual image, no audible word. Advertising has simply gone underground; the trick is easy enough, and is not really new. By throwing a word or two on the screen and leaving it there at a light intensity below that of the picture being shown, the company can get the word into your thoughts without causing you the awful inconvenience of having to see and read it. The words are guaranteed to cause no pain; they merely remind you, as a faithful servant might, that Coca-Cola is your favorite drink. Tests have been run. And it is all true: sales of Coke rocketed in the lobby of a movie theatre where the tests were made.
The technology tool of the 20th century was essentially the TV.
Everybody can acknowledge the fact that TV programs center mostly on triviality, the movies or TV series, represent stories in which the audience can identify and since "monkeys do what monkeys see" are allured to copy the behavior of the actor or actress.
I always believed that the man’s behavior made the culture of the century in which he lived, now I realize it is exactly the contrary.
If you talk about a "green world" if you emphasize how great is life in a "greener" world and suggest the means to have it, you can be sure most people will be happily fighting for it.
Democracy depends on the individual voter making an intelligent and rational choice for what he regards as his enlightened self-interest, in any given circumstance.
But what certain people are doing today, for their particular purposes for selling goods and the dictatorial propagandists are doing, is to try to bypass the rational side of man and to appeal directly to these unconscious forces below the surface.
So that they are, in a way, making nonsense of the whole democratic procedure, which is based on conscious choice on rational ground.
Worse, you let people believe that they are choosing following their free will, while they choose what somebody else want them to choose.
The advertising method is a way of getting hold of the person and playing both on his physiology and his psychology until he really breaks down and then you can implant a new idea in his head.
Politics in themselves are not evil, television is not in itself evil, atomic energy is not evil, and yet probably the wrong people will use these various devices and for the wrong motives.
These are all instruments for obtaining power, and obviously the passion for power is one of the most moving passions that exists in man; and after all, all democracies are based on the notion that power is very dangerous and that it is extremely important not to let any one man or any one small group have too much power for too long a time.
In an age of accelerating overpopulation, of accelerating over-organization, and ever more efficient means of mass communication, how can we preserve the integrity and reassert the value of the human individual?
Knowledge IS power.
So first: Education.
The most important is to insist on individual values.
Every human being is unique. And it is, of course, on this genetical basis that the whole idea of the value of freedom is based.
And it's extremely important to stress this in all our educational life, and I would say it's also very important to teach people to be on their guard against the sort of verbal booby traps into which they are always being led, to analyze the kind of things that are said to them. Well, I think there is the whole educational side of…and I think there are many more things that one could do to strengthen people, and to make them more aware of what was being done.
Education and culture is NOT a sum of notion, it is the training to critical thinking, it is never accepting what one is told, but always discussing.
It is giving clues and expecting answers and solutions.
You could produce plenty of goods without much freedom, but the whole sort of creative life of man is ultimately impossible without a considerable measure of individual freedom of…that initiative, creation, all these things which we value, and I think value properly, are impossible without a large measure of freedom.
As much as I think the quantity of ideas make the GREAT idea.
Progress is not just the discovery of something new.
It is the use you do of that something new.
And, unlikely many think, the progress is MADE by the bottom of the pyramid.
The top is too busy thinking how to rule, how to impose itself, how to survive, to understand that progress is very often the product of need, joy the product of suffering.
A world where everything runs perfectly is a still world, life where joy and happiness are the norm is plainer and sadder.
Normality and boredom kill more than need.