Having the best website of the world is just for nothing if you are invisible, if no potential customer can find you.
The first thing to be sure of, when you rely on the Net for your success is to be easily reachable, that means, if your potential customers digit a keyword related to your business, that they are shown the link to your website.
Being on Google’s page 50 will bring you nowhere.
Because your potential customers will find what they are looking for much sooner.
Rule number first: be there before your competitors.
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Rule number two:
Use if possible the social networks.
Because there is where the majority of your potential customers are.
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And when they find you?
Rule number three:
Change your potential customers in real customers.
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Easy, isn´t it?