Personalisation and interactivity will be the key drivers of IPTV and will have a big impact on the broadcasting and advertising industries.
The introduction and adoption of IPTV will ultimately give way to a more personal and private TV experience than that of traditional broadcast TV, with big implications for users, content providers and advertisers. Users will be able to receive content anytime, anywhere, choose what is most relevant to them, and even create and upload their own television content, while content providers and advertisers will be able to tailor their offerings more specifically to the user.
IPTV will become a multimedia experience with an emphasis on personalisation, interactivity and user-generated content.
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