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Monday, December 10, 2007

Usability is a must for every website

Making your site more usable is really the art of making it easy for visitors to do what you want them to do.

Whether that’s coming to grips with what your site is about, commenting, subscribing, contacting you or buying your product, usability gets results.

“Usability” can seem like a pretty abstract term, though. What does it really mean? What does it involve? How do I get it? Do I have it already?

In this post, I want to discuss just how useful it is to think of your site’s usability as conversational.

Let’s talk

When you visit a new website or blog, you — and every other visitor — will be internally asking it some questions.

What kind of conversation does your site have with every new visitor?

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