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Friday, February 06, 2009

Things I Didn't Want to Know About You

2894 diggs for an article written on the things people unusually write of themselves on Facebook.
That is, things they think could be interesting reading about them.
Some want to look peculiar, some strange, some unusual.
What nobody wants to look is what he is: normal.
But there is much more originality in admitting to be just "another human being" than being somebody who eats tacos with a fork...
When you lack personality you have to find something to make you "somebody with personality" and you wrongly think that doing something very different from what the others do, makes you special.
The problem is that when you arrive to think that so millions of people do, and it is not "special" anymore, it is the "new normality".
It is like wasting a lot of money for big boobs or inflated lips.
You become just one of the "many" while the one that is still "normally sized" becomes automatically "special".

"When people talk to us about others they are usually dull. When they talk to us about themselves they are nearly always interesting, and if one could shut them up, when they become wearisome, as easily as one can shut up a book of which one has grown wearied, they would be perfect absolutely."

Well, one of the first rule of marketing is "Make people talk about themselves, their problems and listen, you will be the King of the situation."
In a world that loves to speak the effective communication is JUST listening.
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