Monday, February 02, 2009

What will change in 2009?

Nothing that has not already begun changing in the previous years.
The actual crisis will, in one way, accelerate what is going on.
The Internet will go on playing a major role in our life.
All governments around the world are finally understanding the importance of being connected and of being connected at a decent speed.
When you have countries with a downloading speed of more than 6 Mbits, you also have websites and applications that run at that speed.
Having low speed is like being cut out from most interesting and technologically advanced countries.
People will spend more time online, the online business, whatever it is, will have more customers, so that the natural consequence will be either you are ON (line) or you are OUT.
Including commercials.
The other century has seen a wide spreading of entertainment tools like TV, that ought their success to the fact that people had more free time than the century before and also more money to spend.
This time is more or less the same, in some cases even less and TV has to share it more and more with the Internet.
And the trend is going on in favor of the last.
When the over certain age, TV addicted will have pass to better life, the new generation will spend less and less time in front of the TV screen and more on the Computer monitor.
The computer monitor has become the TV, and people are looking more and more for an "active" role in front of the screen.
IPTV will mean a TV transmission in which the user will be able to "interact".
Audiences like communicating, in whatever possible way and the first who will allow that will have a big share of the market.
TV is getting boring compared to all the activity the Internet can allow, being it looking at a much wider choice of videos or being able to comment.
Choosing or commenting and in the future producing and making a business out of it.
All this will be possible, may be not in 2009, but close to.
This is for videos, but what about newspapers?
Will the paper die?
Very slowly. Paper is still attractive as more useful to read and concentrate wherever.
For example you cannot have a computer monitor in the toilet or in the kitchen while you have your meals.
As soon as there will be an e-reader, that will allow something very close to a real paper that will be the end of it.
For now the fight is: how much faster, how much cheaper, how much more reachable an e-newspaper is?
Its qualities are so evident that the answer is immediate.
For a certain amount of users (a huge amount) this is the NEW, Inexpensive way to know what is going on.
At real time.
The real, good journalists will go on writing and being paid on the paper news, but commercials will leave the few and reach the mass.
Marketing goes where people are.
And people are more and more online.
The problem of commercials online is that they HAVE to be different to be effective.
Not a banner or a fastidious pop up.
May be a review or a subtle suggestion or an advice or something similar to it...
The pay off will be in proportion to the views (so easy to count).
Pay per revenue will be the future sponsor.
Regarding magazines, that in my opinion would be the motive sine qua non for the existence of an online reader.
Cheap paper and black ink made it possible to print cheap newspapers and books.
But what people like is mostly big and colorful pictures.
Good paper and color ink are still outrageously expensive.
E-magazines and e-books can provide beautiful images at no more cost and may be some kind of music and reading, besides of course the interactivity.
This kind of content will boost e-readers sales and people’s interest.
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