In a society where marketing is synonymous of brainwashing, poker can be seen as "not gambling".

"First let me tell you where I stand before I tell you where I sit. Poker is not gambling. For us in the Poker Players Alliance or elsewhere to go on allowing the uninformed to lump it in with gambling in general is a disservice to the game and to us. Gambling is games of chance played against a fixed statistical disadvantage."
"Any accomplished poker player knows that knowledge, skill and ability have much greater weight, in the long run, than simple luck. "
So we, the membership of the Poker Players Alliance need to gently but firmly correct those that lump Poker in with gambling in general. Whether or not a person is in favor of or opposed to gambling, they need to start considering Poker as a separate enterprise.
"A recent article in the Wall Street Journal started me thinking about how the uninformed and unknowing perceive the game. The author of that article was pontificating about gambling and how it has become less attractive and in danger of being severely curtailed during these economic hard times.

"The State of Colorado will have to change. It's laws and statutes are inaccurate and out of date where poker is concerned."
denverpost.com

Nobody is objecting that poker requires knowledge, skill and ability.
It is about the KIND of knowledge, skill and ability it requires.
The writer forgets that for every winner there are many losers.
And concern is about them.
But in a society where marketing is synonymous of brainwashing, poker can be seen as "not gambling".