Global is local

"It is hard to imagine 'markets' that are purely local, though some must surely exist.
Labor, supplies, components, money, and consumers are increasingly sourced throughout the world. Even the owner of Mom's Apple Pies, a bakery in Reston, Virginia that sells its products locally, claims she must obtain apples from parts of the world other than Virginia, because of their inherent stability in cooking and impact on taste.
Then she mentions that her best workers are immigrants from other countries!"


Jim O'Donnell
Georgetown U.

But, then, when you need a search for "local" results, even if "global" issues, where should you go?
Vortaloptics could be the answer.
Vortaloptics builds search solutions from the ground up for your site, and your needs.
Their controllable, Web-based search software can layer seamlessly over existing search platforms or stand alone as your website search function.
They offer: Vertical search for topic specific sites.

Not being aware of what keywords your visitors are using to search for your products and services often brings your customers to abandon their searching.

Missed opportunities equate into lost revenue and diminished brand equity.

Vertical search helps you to engage your customers by:

• Understanding your core objectives for search
• Defining what your customers are searching for
• Measuring what products, services and keywords they favor
• Comparing your marketing messages with customer search terms
• Matching search intent to product and service pages
• Eliminating unproductive no results pages
• Enhancing search listings with additional internal and external data sets

They help you with Local search
There is tremendous potential for local search portals and online local advertising outlets to profit from the consumer shift.

They can offer the Paid Search
Paid search advertising is one of the most effective forms of marketing today and paid search profits are no longer limited to big business.

Everyone wins with vertical search advertising:

• Vortaloptics software lets keep 100% of the search advertising you sell.
• Your advertisers enjoy the benefit of search and contextual banner ad placements on a highly targeted niche site. Performance is gauged through search behavior and statistical reports.
• Your visitors will receive on-target results because you’re in control of what types of businesses advertise in your engine.

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