The individualization of consumers

Since they created what is called "marketing" they have tried to make us believe that good marketing was producing what people liked, while in reality it was creating what they thought most people liked or what most people were "induced" to like.
A subtle, brainwashing way to "convince" consumers to consume, was spreading as "commercial information" nothing else than "commercial consumerism".

The dream is not anymore to actually "be" somebody, to excel in something, to think, to invent, to deliver.
The dream has become to "have". The latest gadget, not because you like it, or you need it, but because it is a "must have".

This new form of slavery to a false progress has created a huge number of passive consumers who eat the same thing, wear the same clothes, read the same papers, look at the same TV's programs, in a few words, are nothing else than the clones generated not by a new scientific way of reproduction, but by a new psychological way of "production".

The "mass market" needs a "mass" to be successful, to produce huge revenues.
And the "Mass of clones" is created by commercials that propose a new "model" to which the "mass" dreams to resemble.

In this jungle the Internet looks like the new way of "individualization" of consumers.
Offering a choice, an alternative, a different model, it could produce the dawn of the new "individualism".
A content made by individuals, not aimed to brainwash, but to amuse.
In which creativity plays the big role, that is WHAT the new Internet Entertainment should be.