Another challenge to the hegemony of newspaper publishers is the classified market.
It is inevitable that newspaper publishers will see erosion in their classified ad share (and profitability) over the next five years as the number of alternatives to traditional print classified ads grows.
And the threat doesn't only come from giants like Google, but from specialized websites like Walamu.com- The World's Largest College Classifieds Network.
Walamu helps students save on textbooks and lets them know about information relevant to their college quickly.
After joining they can browse and find all what they are looking for, concerning their life, books, and everything they are interested in.
They can easily search by Categories, Date listed, Price Range and Universities.
But what is the story behind Walamu?
It's the story of a poor college student, poor of means but rich of inventive.
To find the books he needed, he used to search among "sales" wherever he had a chance to find them.
As we say "need is the mother of all invention", from his personal, frustrating experience he got the idea of something like an online sale for students' classifieds.
He realized this would make it so much easier for students to get the things they need and cut costs because shipping would no longer be involved. On a shoestring budget, this very frustrated and at the same time motivated college student came up with what has come to be known as Walamu.com, the world’s largest college classifieds network.
But you can read more about this at the Walamu Blog .
This is a sponsored post, please read disclosure policy.
Saturday, January 13, 2007
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