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Monday, January 22, 2007

Once "macho" always "macho"

New TV viewing survey from ASTRA finds women are frustrated by men's channel flicking habits.
A survey carried out by ASTRA, the digital satellite operator, has today revealed that women, driven mad by their partner's channel flicking habits, are confessing to hiding the remote in a bid to regain control. It's not just the fact that 50% of men claim to rule the remote, it's what they do with it that matters!

The highlights are:

a.. 39% of women complain partners click from one channel to other
b.. 25% of men spend less than 2 secs on one channel
c.. 50% of men claim to rule remote
d.. One in five women hide the remote
e.. 1in 4 women keen to shop through interactive digital satellite TV
f.. Documentaries & comedy - Britain's favourite TV programmes
g.. SEXIEST TV presenters - Jamie Theakston & Cat Deely Channel surfing was top of the list of annoying viewing habits listed by women about their men. 39% of women complained that their partnersliked to click from one channel to another.
What's more, nearly a quarter of all men spend less than two seconds on each channel before clicking to the next.
And when asked what would make them stick to a channel, sport wins over an attractive woman with 60% of men saying something sporty, and 44% an attractive female.
Cars (41%) were also high on the list.

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