SEO Marketing

"A free society is one where it is safe to be unpopular."
--Adlai Stevenson

Imagine if one company controlled the card catalog of every library in the world. The influence it would have over what people see, read and discuss would be enormous. Now consider online search engines.

Few people realize that 95 percent of all Web searches in the United States are handled by two companies, Google and Yahoo, either directly or through other sites that use their technology.
While search engines are indispensable for finding information online, the technology on which they are based serves to narrow the field of sites that people see.
Google's use of links to find content essentially turns the Web into the world's biggest popularity contest - and just as in high school, this can have negative consequences. Google's great innovation in online searching, and the main reason it is so successful, is that its technology analyzes links among Web pages, not just the content within them. Behind Google's complex ranking system is a simple idea: each link to a page should be considered a vote, and the pages with the most votes should be ranked first. This elegant approach uses the distributed intelligence of Web users to determine which content is most relevant.
The company's technology is so strong that its competitors have adopted a similar approach to organizing online information, which means they now return similar search results. Thus popular sites become ever more popular, while obscure sites recede ever further into the ether.

This winner-take-all system is not unique to the Web, but technology seems to encourage it. That would explain the predominance of one or two sites in almost every category of online information, be it eBay for auctions or Amazon for books. When people are given lots of choices, they tend to concentrate their attention on only a few. (Studies show, for example, that the majority of users don't click past the first page or two of results when looking for information online.)

The two most important RULES to remember for effective SEO and internet marketing are:

1) Content is King!
2) Link Popularity is Queen!


Combining these rules with the services below continually result in extremely positive ROI for Ethical SEO clients .

Of course, HOW you build links and content is the key.

SEO - Search Engine Optimization - Services

SEO web design

Hosted Content

Text Link Building

Ecommerce Shopping Carts

Directory submission

Blogging

Podcasts

SEO Training

Social Bookmarking

Wikipedia Marketing

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