Marketing

"Fred tells how he’s seen web 2.0 startups get more traffic in a day from favorable blog mentions than web 1.0 companies got in their entire lifetime from expensive portal deals. So, he reasons, the cost of promotion is much lower than it used to be as well.

I think Fred is right about the immediate past; I think he’s partly wrong about the future."

Tom Evslin



Everything is true and everything can be false.
It is more difficult or is it easier, is it more expensive or is it cheaper?
It could be both.
You have a great idea, but that is not all.
You have to convince the others that your idea is great, especially if you are the first and the only one to have that idea.
In the past all geniuses achieved glory after death, because they were so much forward that the contemporary people couldn't understand them.
So, if you fail, you can always think that you are either a genius or a simple failure.
And if you are successful you are just a normal guy who had that idea a little bit earlier than the others.

Regarding marketing, we must consider that there is one thing that never changes and that is that the day is ALWAYS just 24 hours of which the average consumer spends most working.
The "entertainment time" is more or less the same.
So, the more media you introduce, the more his time will be divided, or the more groups will favor one instead of the other.
Media are changing because people's tastes are changing (or vice versa) and marketing HAS to follow consumers.
Once a commercial on TV reached a huge number of people (especially when you had just one or two channels) now it does always less.
First because people get used to the same message and do not see it anymore, second because tastes are changing, third because people got to the Net more than to TV (young people).

So, you can be lucky and be successful or you can be unlucky and not being successful.
It is getting harder to forecast...