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Virgin Blue chief executive Brett Godfrey is among those who believe the technology being developed by Branson's "spaceline" will quickly move beyond joy rides for the well-heeled.

Godfrey, who has paid $280,870 to be among the first to head into space when Virgin Galactic begins operations, can see the concept developing into a new form of travel.

The Virgin boss is far from starry-eyed about his pending trip into the fringes of space. He insists he did not have a lifelong dream to become an astronaut. Instead, he is keen on understanding a technological advance he predicts will produce important spin-offs. He believes there's no reason technology similar to that used by Galactic will not eventually be used for sub-orbital flights between continents.

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