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Thursday, June 05, 2008

For amateur filmmakers

LOS ANGELES--(Business Wire)--
Today Omelet, a hybrid advertising, entertainment, marketing agency that merges creativity, strategy and seamless execution, announced its role in the creation of an experience-based marketing and advertising campaign - The Ultimate Video Relay
(www.ultimatevideorelay.com - UVR). The program is specifically designed to the online community to do what it does best - find new talent.

Developed along side Microsoft's Windows Vista Ultimate team, UVR allows amateur filmmakers the opportunity to use their PC's to showcase their work by submitting scripts to be judged by peers for their chance to help complete a short film. The campaign will progress in three acts or relays - ultimately culminating with the discovery of the next Hollywood 'it' filmmaker.

"Inviting customers to experience the benefits of Windows Vista Ultimate and 'Ultimate PCs' is an infinitely more powerful influence vehicle than building a web site that explains to them the benefits through pictures and prose," said Barry Goffe, Director of Product Management for Windows Vista, Microsoft Corporation. "In helping us bring the Ultimate Video Relay to life, Omelet has established a new
industry standard for creativity through the execution of experiential marketing programs."

The contest is inspired by a five-minute short film titled "The Cube" that was written and directed by Kyle Newman, an up-and-coming Hollywood talent and director of the highly anticipated feature film "Fanboys."

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