You have to change in order to be always the same, that is in order to have the same (or bigger) number of customers.
They say Feminists and social conservatives are the enemies, I think boredom is enemy number first.
After you have seen the same pictures on every angle one million times you just do not look at them any more.
In a free society free sex is not so taboo and interesting anymore.
Even Playboy's New York City offices are to be closed and its staff either laid off or offered a position at the magazine's headquarters in Chicago.
The magazine, which back in the '70s sold up to 7 million copies a month has been losing money for years now.
While Playboy is still the best-selling men's magazine (circ. 2.6 million), its market share has been eaten away by lad mags like FHM and Maxim. The publication is kept alive because apart from its historical importance to the Playboy brand, it is said to be much beloved by Hefner, who is still its editor in chief.
Sex is not a bad business to be in, but customers are getting more sophisticated and want something else.
Tuesday, January 27, 2009
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