There is no best marketing or best strategy without a good planning

"What is the best car?"
"It depends on who is using it. It depends on what it's being used for. It depends on the budget."
Managers who think that it is enough to deliver good services, beat the competition with low prices without caring for their own good management, organizing their staff’s schedule, managing their clientele, and keeping track of their business, are setting themselves up for destructive competition.
How can they deliver a unique value of services and make their customers happy?
There is just one way: being happy and relaxed as much as they want their customers to be.
They need need to develop a clear strategy around their company's unique place in the market and for doing so they need the help of a good Spa Management Software, that can relieve them of the daily boring duties of operational effectiveness.
A good Appointment Scheduling Software, for example can help a good Spa Manger to deal with all the appointments and tasks of a daily routine, without stress, or fear to forget or not being able to meet all goals.
Even a Hair Salon Management Softwarecan make life easier for a hair dresser, handling all the small details of every customer, helping to make him or her happy, remembering every particular need of every aspect of his service.
There is no best product as there is no best marketing or best strategy.
But there is the need to choose to do what you can and the best you can.