Very often a well performing company IS NOT the one which provides the best products

Companies should provide services or satisfy customers' needs more than concentrating in making products.
The rational way to approach the market should be examining the evolution of lifestyle and consequential needs of the people and satisfying them.
For example in times of scarcity of energy and environemental pollution, the smart company should provide low energy consuming and "green" tools.
What we often see is exactly the opposite.
They create a product and then thanks to a good marketing they create the need.
Very often a well performing company IS NOT the one which provides the best products.