Sunday, August 23, 2009

The price of online content

"As The Times' Dawn C. Chmielewski reported Friday, emissaries of Rupert Murdoch's News Corp. recently approached the owners of this newspaper, the New York Times, the Washington Post and Hearst Corp. about joining a consortium that would charge for online news content.

Murdoch's Wall Street Journal already does so, but the Australian-born media magnate understands that what's required for serious -- which is to say expensive-to-produce -- journalism to survive is that all the quality English-language papers and news sites agree to charge for Web access and then mercilessly sue anyone who makes more than fair use of their work without paying a fee. For such a scheme to work, the papers' owners need to agree on when to act and what to charge. (Murdoch and his digital strategist, Jonathan Miller, believe the Journal's existing website model offers a place for what the latter calls "premium" journalism.)...

Murdoch is right, and newspaper proprietors should elect his proposal or one of the others also being discussed -- and soon."
Los Angeles Times

Of course a journalist couldn’t but agree.
Nevertheless when I read or hear the word "consortium" I get a strange feeling.
Because I know the next step will be "deciding the right price" which of course will be the right price for THEM, not for the reader.
We should fight monopolies, not build new ones...
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