Wednesday, January 30, 2008

In Norway P2P is official

"As one of many ways to reach people with our content we have decided to do an experiment and make one of our most popular television series available through BitTorrent.This technology makes it possible for us to make our content available in a very high quality without having to invest in large server farms and expensive bandwidth."

The very popular series called “Nordkalotten 365″ has been aired on traditional TV in Norway. Over 900 000 of Norway’s 4,6 million watched the show in average, and the marketshare was close to 50%! “Nordkalotten 365″ is now made available for download. In this series the experienced hiker Lars Monsen has traveled alone through the north of Scandinavia for one year. The first episode is already published and the next episodes will be made available as they are encoded.

The files are MPEG4 H.264, 1024×576 25fps, 3 Mbit/s. No DRM.

So far the experiment has been a huge success. After one day roughly 8000 people have downloaded the torrent file. Because of the limited statistics reporting from the Amazon S3 tracker we are using we don’t have exact numbers from the tracker itself. Taking into account that Norway is a small country with only 4,5 million people this number is above expectations. The file has been out there for one day, and at this point only the first episode of the series is available. The bittorrent technology seems to work especially well for completely legal and high quality downloads. People happily seed the file and the download speeds achieved are reported to several megabits/s. The whole 600 MB file downloading in minutes or even seconds for the people with fast connections.

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