Content is NOT king (but could be)

"Unfortunately for these companies, content is not the key. Content certainly has all the glamour.
What content does not have is money. This might seem absurd. "

It seems because it is.
The Internet is the Network of networks and certainly IS the Network.
But not because it is mere "dumb pipes", but because its peculiarity is in the features it offers.

Radio, TV, Satellite have been for decades the WAY to spread content, the Mass Market content.
They were great and in some ways the precursors of the Internet.
But we have gone far from then.
Yes the Internet can be seen and used as a good copy of TV, a copy with a better footprint.
But limiting it to that is throwing away the best of it.
"The annual movie theater ticket sales in the U.S. are well under $10 billion. The telephone industry collects that much money every two weeks! Those "commodity pipelines" attract much more spending than the glamorous "content."
Because the Internet is the TWO WAY network, the one in which the consumer can be also the producer.
Do you know why the telephone industry IS more attractive than movies or TV?
Because people can deliver their own content, in a few words, people can talk about themselves.
Which is by far the most attractive past time for every individual.
It has nothing to do with communications or relationship.
It is wrong to say ours is the "relationships age".
The fact that people use a lot cell phones, phones, internet chats, has nothing to do with relationship.
Ours is the age in which people can more effectively and in many ways talk about themselves.
The success of sites like MySpace is the proof of it.
They are nothing more than a collection of millions of web pages .
It is the Wep page of the web pages, in which everybody can promote its own, he can promote and show himself.
In fact the most catching feature is "Add this or that as a friend..."

Yes, you are right, who needs a copy of TV? On the Internet?(worse on a cell phone)
Everybody has a TV set and undoubtedly it is much cheaper to broadcast a program or a movie from a satellite, and the output is, at least for the moment, a much better quality than any Internet compression.
Why wasting bandwidth for something like that?
Let's use the Internet for the kind of content it is more congenial.
Let the Internet be the Network of networks, the broadcasting mean of the billions of broadcasters: ourselves...

Sex and DIY

This seemingly most immutable of all social habits changes too, and changes fast.
And, no doubt, things will go on changing.
I do not know for certain, but I feel sure that AI "Artificial Insemination" was invented by a man as labour-saving device.
Knowing certain people's character, and their marked lack of enthusiasm in this particular field, I am convinced that AI will grow immensely popular in no time and that soon it will be the rule rather than the exception.
I foresee the time, not in the distant future, either, when a shy young man will be asked at a party:
"How are you old man? And how's your wife?
Have you AI-ed any more family lately?
What is going to be this time: a boy or a girl?"
And the bashful young man will blush and reply:
"I can't be sure...You see, we don't AI our children.
We are fond of DIY.
We normally use the Internet to solve all our daily problems, we find beautiful hints at home repairs
They include home repair, DIY, remodeling, home makeover (but not DIY sex).
But for this particular matter, we didn’t even need the Internet.
Anyway, if I had to give them a suggestion on future possibilities, THEN I would really invite them to think about it.
A company HAS to program its business plan based on the future development of society and this special field SHOULD'T be overlooked...
They could begin with manuals "How to reproduce yourself in the natural way..."

Education

Our is a society with an overall level of intelligence of roughly 8th grade, but a professed belief in "education".
So deep that most of the people have taken to teaching.
On Monday mornings there are thousands that know how the Sunday football game should have been played.
As many as the ones who know how politics and economics should be run.
At this point I wonder why such important matters as politics and economics are always in the wrong hands, while there are so many out there who could make tham right...

The beauty of the Virtual World:everything is CHEAPLY POSSIBLE

"It is vital — for the survival of news(papers) that we have guts enough to rediscover our real value and essence and build from there."
It is much simpler: just follow what the consumers want.
In a fast changing society the communication means HAVE to change FAST.
Or to die.
"Everything must change in order to be always the same"
Do newspapers want to attract customers as they used to?
They have to understand that life has changed and so the consumers' needs.
When TV appeared Hollywood slowly adapted to the new reality and came to people's home.
Now the Internet has revolutioned the way people buy, entertain and inform themselves.
So that stores, entertainments and information HAS to come to them or just loose them.
This is the choice to do.
And it won't be painless, because gone are also the big revenues.
In a virtual world everything has got very cheap, because there is no paper, no printing, not even few almost monopolistic newspaper, and many which recooked the same news.
There is a huge world which is slowly opening, which could mean huge revenues because of the number.
Yes, in today's world what makes good revenues is the huge number.
What about a newspaper on line for a 10 dollars yearly fee?
Or even less.
It looks very cheap, but it could be profitable.
What about a newspaper made by many selected articles, to suit the tastes of the people.
What about many niche markets?
What about real news in real time?
What about a newspaper which is international and in the same time has local news?
What about the end of "the same size fits all?"
This is the beautiful of the Internet and the virtual THING: everything is cheaply possible.
And the one who will have the best ideas in the shortest time, HE will be the winner.
No, the newspaper time is not over, it just began...

TV

The big problem of TV is that it is getting boring.
And not just because the content they broadcast IS boring, but because people, especially young people, are getting more sophisticated.
In the sense that they have found something much more entertaining than just consuming, they HAVE FOUND OUT that it is so much more amusing creating than watching, talking than listening.

In a few words they have found out THE INTERNET.

The old style TV is dying, and NOT because the NEW TV is better.
No doubt a program made by professionals IS Qualitatively better than the amateurish one,it is just more entertaining, and that is what entertainment should be, shouldn't it?