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Sunday, March 24, 2013

Life after death (of copyright)

Or a brief history of how life changed after the dawn of the Internet.
It began with music.
There had been several attempts and attacks to the Music industry long before, but the quality of the copy was quite low and the original still sold a lot.
CDs sounded good and you could bring them with you in your Portable CD player, and the only digital music you could get was as good as your friends' CD collections.

Then Napster came.
Suddenly, it was like all those college networks were tied together, and you could find all this cool stuff online. It was easier and more efficient than record stores, it was powered by music fans, and, well, it was free .

Suddenly you didn't have to pay 15 to 18 bucks for an album and hope it was good, you could download some tracks off the internet and check it out first.
In a few short years, the aggressive push of technology combined with the arrogant response from the record industry has rapidly worn away everybody's scruples.

But it didn't stop to music.
Suddenly the whole copyrights' world is changing, the very own idea of copyright has another look.
The Music Industry had its own chance.
The chance to come to terms with the customer , the chance to evolve in something different from the old anachronistic, arrogant, monopolizing, power-hungry company, the chance to get the same increasing the number of users and decreasing the price per song.
They ignored it.
They wanted more customers and more revenues.
They lost the customers and lost the revenues.
And nobody pities them.

History magistra vitae, but it is a teacher nobody wants to listen.
If you do not acknowledge your mistakes, you are destined to repeat them forever and ever.
And Destiny will attack and win ALL the other Monopolies on the market.
Copyright?
No thanks.

Friday, March 15, 2013

Big brother over us

There are at least 10,000 buildings across the US, with a massive concentration in Washington, DC, engaged in ongoing surveillance of all people residing in the territory of the US.
Surveillance and counter-terrorism activities employ about one million professionals with top level secret clearance.
One estimate has it that every day over two billion emails are tracked.
And on and on along these lines.
The basic logic of such a surveillance system is that for the citizens´security all are being surveilled, or potentially so.
That is to say, the logic of the system is that all must be considered suspect in a first step in order to ensure safety.
Who, then, have the citizens become, or turned into?
The massive surveillance system built up over the last 10 years is the domestic companion of overseas drone killings.
Drone killings and unlawful imprisonment are at one end of that spectrum of degradation, and the rise of the power, economic destructions and unaccountability of the financial sector are at the other end.

Thursday, March 14, 2013

It Is a Wild World Out There

It is a wild world out there, something you shouldn’t confront alone, if you want to be the winner. In the beginning, when the Internet was "young", it was enough to have a nice website, to know a few basic rules and you were sure you could catch 100% of the customers looking for your business. Then it became 95, 90, 80...and some could consider themselves lucky if they still got 10% of the traffic. But sometimes 10% is not enough, especially if you are small and your potential customers are limited. So, what do you do? One way, the optimal one, would be becoming a guru, learning all the marketing tricks, how to be on the top and so on ... But after being on the top, you also have to learn HOW TO STAY on top, and that means a life long learning of SEO and Marketing strategies. But who has the time, and more, let’s be honest, who has the skills? Then there is the second option which in my opinion is the best. For example you could give the job to a specialized company for website optimization. What can they do for you? They can "build" your brand online with SEO (search engine optimization) SEM (search engine marketing), web analytics (understanding your web traffic), social media marketing, and small business marketing. Not only will your customers find you, but you will be able to connect to them thanks to the Social Media. If you do not believe me, you can visit the site. You will learn how to approach purchase decisions in various industries, Why, you might ask? To learn how to develop the right strategy to reach them with your message. To learn how your message should be communicated. In the real world you might be a great seller, you know how to reach your customer, how to address him, what to say, how to smile etc. Those are things you cannot do online. You have to learn to use other means. It is your website that talks to them, not you. And it is the web traffic that can decide your success, so you have to learn to talk to them through it! It is a whole new world, and a wild one too. It is not difficult to win; you just need to learn the right ways!

Sunday, March 10, 2013

To be found, there are times you need help

To be on the Internet nowadays can be quite easy.
Gone are the times you needed a guru to make a website.
Now you find what you like on the Internet, just fill the empty spaces, upload some photos and...voila´...your brand new business is there, shining and alluring...
But, but there is a but...
Anyone can do that, it is easy, but to be in the right place, in the right time, for the right persons to be seen, for the right purpose, that is not so easy.
You might need help, and good help and the right seo consulting services.
But even that alone is not enough.
It is easy to reach the first position in the right search engines, with the right keywords, at the right time, with the right persons, for the right purpose, but being there for fifteen years, FOR FIFTEEN YEARS, that is not so easy.
For that you need the BEST seo consulting services you can find on the market.
Where to find somebody that can give you: Proven Track Record, References Available 10+ Years of SEO Experience, Algorithm Expertise, Personalized Service, High-level SEO Consulting, state of the art seo consulting services and...best of ALL...at an affordable price?
All those things put together, providing you have the right merchandise or the right services to sell, will make you unbeatable...

Monday, March 04, 2013

The Internet changes everything (or mostly)

I do not know if the Internet changed everything, certainly changed a lot in the way we live and also in the way we work.
Most of the jobs now can be done at home.
The myth is the man in his pajama who makes a billion dollars business.
It is not really how it works, the Internet doesn’t make you a millionaire in a fortnight, but what it certainly does is allowing you to work also without a fancy office. That is why they invented what they call the new york virtual office.
It is partially virtual.
In reality is a real one, but just when you need it.
Let’s imagine that you have a lot of customers that you mainly deal with them through the Internet or with the telephone, so you do not want to invest much money in a real office you would use a few days a month. So you would need a new york virtual office
But on the other hand, you still need a place where to meet them once in a while, to show your products, or to sigh important deals.
And of course you would like a fancy one, because as we say, the suit doesn’t make the priest, but it makes the manager...
How could you sell good products or quality services in a shabby and cheap environment?
But you can still have a nice place in a good location, with all the right furniture, even the size you need just for the hours you need it. That could be a virtual office new York
Suddenly you need a big room or a conference room, in midtown, for a few people or up to 100 guests?
Or just a small office?
You choose and you pay only the hours you need it.
That is calledvirtual hourly office.
Isn’t it great? Isn’t it just what you need?
Well, now it is available, what you need is to make a call and book it, any time you want.
It starts at $60 per hour, which is nothing compared to what it would cost you a fix office, and may be just for using it a few hours a week or a month.
But it is not all, it includes also a mailbox with the chance to check your mail and have it forwarded to you.
You can have your name and company name in the electronic directory in the building entrance lobby, share receptionist services including the cordial, professional greeting of your guests and clients, 24/7, 365 days a year.
Do you need more?
 
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