The falling cost of technology makes it possible to the small to compete and sometimes even win the giants

In our book we talk about the 4C's: Commerce, Culture, Community & Conectivity as a means to reliably map whether a commercial initiative will succeed or fail in todays world. We believe you need all 4.

I was asked, what comes next? The 2.0 question. And It was a good question.

My view is that, we are just about witnessing the dramatic reordering of the media industry, and in fact many other industries driven by the falling cost of technology, the fact we are a We species, and the fact that today we are all capable of creating and distributing, knowledge, information and culture.

So what next? The next is the reordering of Medicine, Education, and Politics. No aspect of what makes our civil society tick will be left untouched. Darwinism is upon us. Forcing us to adapt or die.

Tomi Ahonen

I agree that the falling cost of technology makes it possible to the small to compete with the big.
And sometimes being even better.
Better because cheaper and more flexible than a giant.
Remember David an Golia?