Responding to others is important. Getting a response from others is critical

The New Importance Of Outbound Contacts

Person-to-person communication contacts are
becoming easier to initiate, as contact information
becomes embedded in the message. It started with
the power of the messaging “reply” function in
both email and voice mail. Because voice mail
systems were connected at the hip with phone systems,
the “reply” soon became an immediate,
more responsive “call return” option. With unified
messaging, email messages are able to use the
phone for retrieval by voice, including the option
to “reply” with a voice message attachment to the
originator’s email in-box, or to initiate an
immediate “call return.”